The official title of my thesis (so far) is The Technologizing of Faith: An Ethnographic Study of the Internet Practices of Christian University Students Evaluated in light of the work of Marshall McLuhan and Albert Borgmann.
Yes I know it’s not very catchy, but apparently for academic work, I need to be as detailed as possible, even if that means my thesis title is 4 lines long
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The following is my thesis proposal (minus footnotes and bibliography… which makes up 1/3 of the paper). The end result may differ dramatically from this original thesis proposal. I think it’ll be interesting to chronicle my journey of thesis writing and share the joys and challenges that goes with it.
A. Statement of Research Intent
As a former campus staff worker on universities across southern Ontario, I continue to be deeply interested in the spiritual development of university students. Increasingly in my ministry, I have witnessed students being shaped and formed by the digital revolution. This phenomenon known as Web 2.0 culture, social networking, or virtual community has become a dominant cultural force in the lives of university students. Through the use of online community tools such as blogging, Facebook, and Youtube, students are now part of a global network where everyone has a sense of belonging. At the same time, immediate access to information and instant gratification for entertainment has created new cultural values. In my time studying the effects of the Internet on university students, I have found Albert Borgmann and Marshall McLuhan to offer valuable insight for the place of Christianity in the culture of technology. Thus, my thesis will attempt to answer the following question: What are the implications of Borgmann and McLuhan’s analyses of technology for the Internet habits of Christian university students?
In this thesis, I propose to do two things: First, to investigate the thoughts of Albert Borgmann and Marshall McLuhan with regards to technology. Second, to undertake an ethnographic study of Christian university students and their Internet practices. I am aiming to evaluate the internet practices of students in light of the thoughts of Marshall McLuhan and Albert Borgmann. It is my hope that when student praxis is considered in this light, this may help us understand how to participate in the digital culture while remaining faithful to Jesus Christ.
B. Significance
“If the essence of technology is to make everything accessible and optimizable, then the Internet is the perfect technological device”. If this is true, by studying the nature and effects of the Internet, an understanding will develop about how Christianity can appropriately engage the shaping force of digital technology. According to McLuhan, the Internet should be perceived as a proper extension of our human senses, bodies, and minds. However, McLuhan also observes that when we fail to see the Internet and other technologies in this way, “they take on godlike characteristics, and we become their servants”. The purpose of my project, then, is to help us “become aware of the specific ways in which technology… serve as extensions of ourselves”. Our awareness of the hidden power of technology will help us put what Borgmann calls the “device paradigm” in the service of genuine human purposes. Technology, after all, has an appropriate role to play in the character of daily life. More specifically, I believe that the Internet practices of university students will show that, with moderation, Christians can utilize the Internet appropriately in the service of maturing in Christ.
C. Definitions
Ethnography: a form of qualitative research that is the “the art and science of describing a group or culture”. It is also the written narrative used to depict the culture of a specific group to the reader.
D. Previous Research
This thesis will build upon three areas of research. First, there are many books and articles explaining the effects of technology on society. Although there are a variety of opinions about the technological society, this thesis will adopt a critical view of technology in the manner of Marshall McLuhan, Albert Borgmann, and others.
Second, there is a large body of literature focused on the social aspects of technology, and in particular, the Internet. Perhaps the most extensive investigation about the Internet from a qualitative research perspective is by Don Tapscott. His book, Grown Up Digital is the culmination of a four million dollars research study into the lives of the “Net Generation”.
The last area of research consideration is the numerous books and articles discussing Christian ministry and the Internet. Shane Hipps’s explication of Marshall McLuhan’s thinking is particularly helpful for discerning the hidden powers of technologies like the Internet for the use of Christian ministry.
E. Methods and Sources
This thesis will entail brief examinations of the history, philosophy, and social aspects of technology. This will be accomplished by surveying the work of Martin Heidegger, Jacques Ellul, Walter Ong, and others. The writings of Marshall McLuhan and Albert Borgmann will be expounded in greater detail in order to construct a framework for understanding the Internet and the possibilities of using it constructively.
Secondly, this thesis will employ ethnographic methods to discover the cultural experience of university students engaged with the Internet. McCurdy and Spradley define ethnography as “the process of discovering and describing a culture” and this is precisely what I intend to do. The ethnographic research method is instrumental in exploring the impact of digital technology on Christian faith and Christian faith on digital technology. It promotes immediate interaction between traditional scholarly inquiry in contrast to the thoughts and practice of students who use the Internet. This research method requires significant fieldwork on the university campus and will generate qualitative research based on regular interaction with students.
Interviews of Christian University students and staff workers will be conducted with the consent of students and staff workers. The interviews will be open-ended and based on a loosely structured set of questions about faith background, Internet usage, online spiritual experiences, and other factors. All conversations and participant observation will be recorded and transcribed. These transcriptions will then be analyzed for “folk terms” and taxonomies used to discover meaning.
In terms of its structure, the thesis will be organized around the critical evaluations of modern technology offered by McLuhan and Borgmann. The ethnographic data, then, will be used in situ either to illustrate or to take issue with elements of this critical evaluation. This should result in valuable tension that will hopefully enable university students to consider how best to practice their faith in the digital culture.
F. Limitations
This thesis has a limitation in scope. First, in focusing solely on the Internet, it will not necessarily be relevant to the other technologies that comprise digital culture, i.e., iPods, cell-phones, etc. Second, the ethnographic research is limited to a specific body of students and their staff workers. As such, the purpose of the thesis is not to provide a comprehensive review of the Internet or the online practices of university students in general. Instead, it is an ethnography of one specific microculture and its conclusions may or may not be relevant to university students generally.
G. Outline
1. Introduction
a. Introduction & Background
b. Thesis statement
c. Definitions
d. Significance of Thesis
e. Previous Research
f. Ethnography
i. Reasons for Methodology
ii. Methodology and sources
iii. Limitations
2. The Internet
a. History of the Internet, a survey of modern technology leading up to the invention of the Internet
b. Aims and purposes of the Internet, examination of Tim Berners-Lee and his design of the Internet
c. Current online landscape
i. Developing a taxonomic structure of online programs
ii. Discovering folk terms based on ethnographic research and forming cultural meaning
d. Current online practices by “digital natives”
i. Developing a taxonomic structure of online programs
ii. Discovering folk terms based on ethnographic research and forming cultural meaning
3. The Problems and Solutions of Modern Technology
a. Martin Heidegger, survey and evaluation
b. Walter Ong, survey and evaluation
c. Jacques Ellul, survey and evaluation
d. Others
e. Identifying commonalities and disparities between ethnographic research and the authors listed above
4. Marshall McLuhan
a. Identifying the hidden power of the Internet, understanding how the medium is the message
b. Laws of Media as framework for questioning the Internet
i. What does the medium of the Internet extend
ii. What does the medium of the Internet make obsolete
iii. What does the medium of the Internet reverse into
iv. What does the medium of the Internet retrieve
c. Locating awareness of the power of the Internet through ethnographic data and cultural informants
5. Albert Borgmann
a. Device Paradigm vs. Focal Concerns
i. Device paradigm as character of contemporary life
ii. Focal concerns as meaningful engagement with others
b. Focal concerns as reformation of technology
i. Developing a process of appropriating the priority of focal concerns at the center of the good life
ii. Limiting technology to the proper role of supporting focal concerns at the periphery of life
c. Wealth and the Good Life, a discovery of what focal concerns are worthy
d. Deictic discourse
i. Creating dialogue between ethnographic reports and the device paradigm
ii. Witnessing the established focal concerns in the digital culture
iii. Creating a culture of prioritizing focal concerns in the digital culture
6. Conclusion
a. Re-focus on Thesis
i. With McLuhan’s laws of media as framework for the Internet
ii. With Borgmann’s focal concern as reformation of technology
iii. In dialogue with ethnography commentary from students and campus staff workers
b. Suggestions for further research
7. Appendix
a. Ethnographic researc
i. With university staff workers
ii. With university students